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| UNBOUND TECHNOLOGIES NAMED A FINALIST IN THE AD:TECH AWARDS |
| Social Media Marketing Pioneer Selected for Consideration in Best Social Media Marketing Campaign Category |
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| PALO ALTO, Calif. — March 13, 2008 — UNBOUND Technologies, the only company enabling brand marketers to rapidly identify, connect with, and engage target consumers through affinity- and influencer-based viral marketing, today announced that it has been named as a finalist for a prestigious ad:tech Award. The company’s entry UNBOUND Ignites WOM on VIBE Verses was chosen in the Best Social Media Marketing Campaign category. Winners will be announced—and finalists recognized—during the gala 11th Annual ad:tech Awards Ceremony held April 15 at Mezzanine, a trendy San Francisco nightspot. |
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| “This industry recognition for the VIBE Verses campaign illustrates how innovative UNBOUND Technologies’ solutions are,” said Chase McMichael, the company’s founder and chairman. “Social networks are having a dramatic impact on branding as well as playing a huge role in engagement marketing programs, and UNBOUND is committed to being at the forefront of these far-reaching changes.” |
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| The ad:tech Awards Ceremony is part of ad:tech San Francisco, a leading digital marketing event held from April 15-17 at the Moscone Center in San Francisco. For more information about ad:tech, please visit http://www.ad-tech.com/sf/adtech_san_francisco.aspx. For more information about the ad:tech Awards, please visit http://www.ad-tech.com/awards/Ceremony.asp. |
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| The VIBE Verses Campaign |
| The VIBE Media Group—a leading brand in urban music and culture—engaged UNBOUND Technologies to ignite VIBE Verses, a contest that invited independent rap and hip hop artists to record their lyrics and post them on the VIBE Verses website where fans could then vote for their favorites. |
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| UNBOUND immediately identified the most socially-connected rap and hip hop artists (the influencers) in its massive social graph, engaged them, and provided a widget that enabled them to share lyrics with fans. Within four weeks, the contest had gone viral, with the number of video streams increasing more than 100-fold from 10,000 to more than 1.2 million a month. In addition, the contest resulted in 60,000 newly registered VIBE community members, 375,000 unique visitors to the site, 1.9 million widget views, and 5 million monetized ad impressions—delivering an 800 percent return on investment to the VIBE Media Group. |
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| See more on this campaign at http://www.youtube.com/watch?v=n56N-H9oSsg. |
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| About UNBOUND Technologies |
| UNBOUND Technologies is the first company to deliver Social Media Marketing solutions that enable major brands and small businesses to rapidly identify and engage target consumers—and those who influence them—in online interactions. Using proprietary social mapping technology, UNBOUND has developed one of the world’s largest social graphs, enabling brands to truly understand their target consumers, including who they are (demographics), what they’re “into” (affinities), who they’re connected to, and who influences them. This is paired with a powerful, user-friendly widget platform to deliver affinity- and influencer-based viral marketing programs that are dramatically more effective than conventional marketing strategies in expanding brand awareness and consumer engagement. Headquartered in Palo Alto, CA, UNBOUND has offices in Los Angeles and New York. For more information, please visit us at www.unboundtech.com. |
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Media Contact:
Robyn Fernsworth
Kickstart Consulting for UNBOUND Technologies
Email: rfernsworth@kickstartconsulting.com
Ph: 415.925.0909
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