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| UNBOUND TECHNOLOGIES NAMES CRAIG OLSON CEO |
Seasoned Silicon Valley Executive to Drive Strategic Direction of Viral Marketing
Solutions Provider |
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| PALO ALTO, Calif. — December 4, 2007 — UNBOUND Technologies, the only company enabling brand marketers to rapidly identify, connect with, and engage target consumers through affinity- and influencer-based viral marketing, announced today the appointment of Craig Olson as Chief Executive Officer. With 25 years of executive management and consulting experience for emerging companies in enterprise software, software-as-as-service and Internet infrastructure, Olson will work closely with the company’s leadership team to productize its technology, while continuing to build strong alliances within the social media and viral marketing communities. |
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| “We’re delighted to welcome Craig to the management team,” said Chase McMichael, founder and chairman of UNBOUND Technologies. “As the potential of our technology continues to reveal itself, Craig’s ability to create winning go-to-market strategies for hot new companies will leverage our solid record of success in customer-centric industries such as automotive, entertainment and the advertising and marketing service provider sectors.” |
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| “Brand marketers of all shapes and sizes are struggling with how to identify, connect with, and engage consumers,” said Olson. “Savvy companies understand that traditional marketing tactics have grown increasingly irrelevant and are leveraging the tremendous growth in social networking and social media to communicate and interact with their target audiences. UNBOUND Technologies offers an innovative approach that rapidly capitalizes on these new trends in customer engagement.” |
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| About Craig Olson |
| Olson comes to UNBOUND Technologies from MXL Partners, a highly successful Silicon Valley consultancy focused on sales and marketing strategy and execution, process, and automation for high-growth technology companies. Prior to MXL, he was vice president of marketing at ZANTAZ (since acquired by Autonomy), a leading provider of content archiving and electronic discovery solutions. In this role, Olson helped the company manage through two strategic acquisitions as the company grew from $5 million in revenues in 2002 to more than $100 million in 2005. |
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| Earlier, Olson served as vice president of marketing for several successful venture-backed software and services companies, including diCarta (acquired by Emptoris), Evoke Software, Junglee (acquired by Amazon.com), and BayStone Software (acquired by Remedy Corporation). He started his career as a key member of the founding marketing team at Silicon Graphics and Auspex Systems, helping to manage both companies from pre-revenue to successful IPOs. Olson holds a B.S. in Electrical Engineering and an M.B.A. from Stanford University, and an M.S. in Electrical Engineering from MIT. |
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| About UNBOUND Technologies |
| UNBOUND Technologies is the first company to deliver Social Media Marketing solutions that enable major brands and small businesses to rapidly identify and engage target consumers—and those who influence them—in online interactions. Using proprietary social mapping technology, UNBOUND has developed one of the world’s largest social graphs, enabling brands to truly understand their target consumers, including who they are (demographics), what they’re “into” (affinities), who they’re connected to, and who influences them. This is paired with a powerful, user-friendly widget platform to deliver affinity- and influencer-based viral marketing programs that are dramatically more effective than conventional marketing strategies in expanding brand awareness and consumer engagement. Headquartered in Palo Alto, CA, UNBOUND has offices in Los Angeles and New York. For more information, please visit us at www.unboundtech.com. |
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Media Contact:
Robyn Fernsworth
Kickstart Consulting for UNBOUND Technologies
Email
: rfernsworth@kickstartconsulting.com
Ph: 415.925.0909
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