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| UNBOUND TECHNOLOGIES FOUNDER LENDS EXPERTISE TO HIGH-LEVEL
INDUSTRY PANEL |
| Chase McMichael and Other Social Media Experts Will Discuss the Future of Mobile Device-Powered Word-of-Mouth Marketing |
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| PALO ALTO, Calif.— November 14, 2007 — UNBOUND Technologies, the only company enabling brand marketers to rapidly identify, connect with, and engage target consumers through affinity- and influencer-based viral marketing, today announced that company founder Chase McMichael will contribute his insights to a panel discussion entitled WOM Everywhere: Can Mobile Drive WOM? The panel will be presented November 15 at the third annual Word of Mouth Marketing Association (WOMMA) Summit held November 14-15 in Las Vegas, Nev. |
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| Mr. McMichael, the sole vendor on a panel of marketing practitioners, will join Kevin Granath of Ansible Mobile, Felicia Hill of Engagement Marketing at Virgin Mobile and Scott Kelliner of the Sugar Mama program at Virgin Mobile. The discussion, moderated by John Bell of Ogilvy PR, will focus on how mobile devices can drive advocacy, action and conversational marketing. Among a variety of topics, the panel will discuss differences in the level of engagement in mobile WOM between the U.S. and Europe, the dramatic growth of photo and video messaging, and marketers’ ability to exchange free airtime for audience participation in viewing and rating content. |
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| “The convergence of social media and mobile technologies is fundamentally changing the nature of word-of-mouth marketing,” said Chase McMichael. “Brand marketers have often struggled to reach their target audiences. They will now be better able than ever before to extend their messages through the combination of a rich ‘social graph’ and the technology to communicate with consumers anytime, anywhere.” |
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| The third annual WOMMA Summit addresses the hot topics, current issues, best practices and latest trends that drive success in word-of-mouth marketing and features more than 50 experts as speakers or panelists. For more information and to register, please visit http://www.womma.org/summit3/. |
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| About UnBound Technologies |
| UNBOUND Technologies is the first company to deliver Social Media Marketing solutions that enable major brands and small businesses to rapidly identify and engage target consumers—and those who influence them—in online interactions. Using proprietary social mapping technology, UNBOUND has developed one of the world’s largest social graphs, enabling brands to truly understand their target consumers, including who they are (demographics), what they’re “into” (affinities), who they’re connected to, and who influences them. This is paired with a powerful, user-friendly widget platform to deliver affinity- and influencer-based viral marketing programs that are dramatically more effective than conventional marketing strategies in expanding brand awareness and consumer engagement. Headquartered in Palo Alto, CA, UNBOUND has offices in Los Angeles and New York. For more information, please visit us at www.unboundtech.com. |
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Media Contact:
Robyn Fernsworth
Kickstart Consulting for UNBOUND Technologies
Email: rfernsworth@kickstartconsulting.com
Ph: 415.925.0909
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