|
| |
| Press Releases |
 |
| |
| CHASE MCMICHAEL OF UNBOUND AWARDED PATENT FOR INTELLIGENT DETECTION AND PUSH INTERACTIVE MEDIA |
| Technologist’s and Entrepreneur’s Career Highlighted with Award of Thirteenth Patent |
| |
| PALO ALTO, Calif. — September 11, 2007 — UNBOUND Technologies, today announced that company chairman, founder and chief technologist Chase McMichael has been awarded U.S. Patent No. 6,941,339 for his novel approach to enabling intelligent detection of user preferences matched with interactive media pushed to any point of interaction. This technology is fundamental to delivering targeted actionable media control for a wide variety of applications from mobile devices to widgets. |
| |
| The patent, entitled Stated Network Portal System and Methodis the 13th patent awarded to Mr. McMichael. He has been recognized by the U.S. Patent Office for more than a decade for his ground-breaking work in a variety of fields, including physics, superconductivity, interactive services and event-driven collaborative solutions. |
| |
| The patent announced today describes a technology for applying highly specific rules enabling content providers—such as news or entertainment conglomerates, financial services providers or social network sites—to intelligently push information based on consumer preferences or profiles and their availability (presence). The technology can be adapted to any network or consumer interface and is a key component of the UNBOUND Widget Platform. |
| |
| “This technology complements the social graph that we’ve created at UNBOUND,” said Chase McMichael, founder and chairman of the company. “Our network portal methodology makes it possible for brand owners, whether companies or individuals, to send precisely-targeted content that is dynamically controlled and matched to a consumer’s profile information and availability. Consumers get what they want without effort, because it’s pushed to them. And marketers reach customers and prospects with information they will be more receptive to receiving.” |
| |
| UNBOUND Technologies enables large brands and small businesses alike to better understand their target audiences and create community around their brands. The company’s social search and analysis platform gives brand owners and advertisers the ability to develop a richly-detailed picture of consumer interests and affinities and to identify influencers who can drive highly-targeted, high-impact viral marketing campaigns. |
| |
| About UNBOUND |
| UNBOUND Technologies is the first company to deliver Social Media Marketing solutions that enable brand owners to rapidly identify and engage target consumers online. Using proprietary social mapping technology, UNBOUND has developed a massive social graph, enabling brands to truly understand target consumers, including their demographics, affinities, social connections, and influencers. This information is paired with a powerful, user-friendly widget platform to deliver affinity- and influencer-based viral marketing programs that are dramatically more effective than conventional marketing strategies. UNBOUND is headquartered in Palo Alto, CA. For more information, please visit us at www.UNBOUNDtech.com. |
| |
Media Contact:
Robyn Fernsworth
Kickstart Consulting for UNBOUND Technologies
Email: rfernsworth@kickstartconsulting.com
Ph: 415.925.0909
|
|
|
|
|
