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| UNBOUND TECHNOLOGIES TAKES VIBE VERSES VIRAL |
| Innovative Social Media Marketing Solution Ignites Hip Hop Contest, Delivers Dramatic Results to the VIBE Media Group |
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| PALO ALTO, Calif. — July 25, 2007 — UNBOUND Technologies, the only company enabling brand marketers to rapidly identify, connect with, and engage target consumers through affinity- and influencer-based viral marketing, announced today that its innovative social media marketing solutions have enabled The VIBE Media Group to achieve dramatic results, including an extremely high return on investment, from its VIBE Verses rap battle contest |
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| VIBE Verses was launched because the VIBE Media Group was interested in growing traffic on its VIBE.com site, expanding brand awareness, and increasing online ad revenues. The publishing company, whose VIBE magazine maintains a strong franchise among the urban demographic, believed that this special contest would help it to achieve these objectives. VIBE invited independent rap and hip hop artists to record lyrics and post them on the VIBE Verses website where fans would vote on them. To ignite its marketing efforts and ensure success, VIBE engaged UNBOUND Technologies. |
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| UNBOUND immediately identified highly-connected rap and hip hop artists—the influencers for this contest—in its massive social graph, engaged them and provided a widget for them to share lyrics with their fan base. Within four weeks of engaging UNBOUND, the contest had gone viral, resulting in 60,000 newly registered VIBE community members, 375,000 unique visitors to the site, 1.9 million widget views, and 5 million monetized ad impressions. |
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| "VIBE needed a social marketing platform that would jump start Vibe Verses," said John DeMarchi, General Manager Vibe Interactive Media. “We were serving 10,000 video streams a month prior to the start of the campaign, and in one month, with UNBOUND’s assistance, we served 1.2 million video streams—more than a 100 times lift. UnBound’s expertise and technology made it possible.” |
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| "VIBE Verses achieved an extremely high level of consumer participation," said Chase McMichael, founder and chairman of UNBOUND Technologies. “The key to making this campaign go viral was identifying the most influential rap and hip hop artists, engaging those artists in meaningful ways to get them to participate, and then using widget technology to make it easy for the artists and their fans to share the music videos with friends and friends-of-friends." |
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| For more information on this campaign, go to http://www.youtube.com/watch?v=n56
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| About The VIBE Media Group |
| The VIBE Media Group is a leading music/lifestyle media company that publishes the award-winning VIBE magazine, the preeminent brand in urban and music culture, which was founded by Quincy Jones in 1993. Additional VIBE Media Group properties include VIBE.com, a website that draws 1.8 MM unique visitors a month (Nielsen Netratings, Oct. 2007); VIBE Video-on-Demand channel (on Comcast and Time Warner Cable); VIBE-TV; VIBEVerses.com (an online rap battle website); The VIBE Awards, and the wireless content service mVibe. |
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| About UNBOUND Technologies |
| UNBOUND Technologies is the first company to deliver Social Media Marketing solutions that enable brand owners to rapidly identify and engage target consumers online. Using proprietary social mapping technology, UNBOUND has developed a massive social graph, enabling brands to truly understand target consumers, including their demographics, affinities, social connections, and influencers. This information is paired with a powerful, user-friendly widget platform to deliver affinity- and influencer-based viral marketing programs that are dramatically more effective than conventional marketing strategies. UNBOUND is headquartered in Palo Alto, CA. For more information, please visit us at www.unboundtech.com. |
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Media Contact:
Robyn Fernsworth
Kickstart Consulting for UNBOUND Technologies
Email: rfernsworth@kickstartconsulting.com
Ph: 415.925.0909
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